Description
The Nike Jordan brand, or Jordan Brand, is the definitive intersection of athletic performance and global street culture. Launched in 1984 with the Air Jordan 1, the line was created specifically for NBA legend Michael Jordan, effectively birthing the modern sneakerhead phenomenon. What began as a basketball shoe famously “banned” by the NBA for its bold colors has grown into a multi-billion dollar subsidiary of Nike, represented by the iconic Jumpman logo.
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